How can a brand differentiate itself in a market dominated by one large player?

Point-of-Care Marketing was a relatively small and diverse industry until 2016 when an influx of investments, new entrants and a series of mergers saw the space boom with a one big player gaining prominence. Despite its proven track-record and deep relationships, Patient Point needed to reassert its place in the market and better tackle this new competition.

Through our deep-dive into the world of physicians, patients and pharmaceutical companies we were able to uncover the unique dynamics at play within point-of-care. This allowed us to identify the importance of trust, results and a more humane experience. Based on this insight we developed a strategy to establish Patient Point as a challenger brand.

from eyeballs
to impact

We created a new positioning, messaging and tagline that allowed Patient Point to shift the conversation around point-of-care, from just another media tool to one that drives better engagement. This was an important and ownable differentiator thanks to their deep-rooted expertise, trusted relationships, unique creativity and efficient tools.

With this solid value proposition in hand, Patient Point was able to inform its website redesign, new sales materials and new product development and create more power connections at every touch point.

What we did: Foresight Analysis, Brand Positioning, Messaging